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Wednesday, February 25, 2009

NEWS: Discount Plans are not Insurance


Here is a story from the AP Wire today. Idaho is warning consumers that discount plans are not the same as insurance. We have labored to educate our own patients that Vision Plans are not true insurance, and in fact, drive the true cost of eye exams up. This fact is usually hidden from plain view by sophisticated marketing scemes and mandated discounts that lower the quality of the end product to the consumer.

If you think about it...a vision plan is a third entity (another middle-man of sorts) that seeks to profit from our routine transaction. True insurance on the other hand, profits from spreading risk and taking the very calculated risk that the premiums you pay will exceed the collective costs of your care.

See this earlier post about the difference.

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